As the SHL’s official data partner, SPORTLOGiQ will provide the league, its teams, broadcast partners, and sports betting partners access to its real-time advanced analytics. The SHL is the first league to take a bold approach to tech by infusing its advanced analytics system with artificial intelligence.
“We’re thrilled to partner with a league as progressive as the SHL,” said Craig Buntin, cofounder and CEO of SPORTLOGiQ. “There has been a lot of hype about what AI will bring to sport, so to see the league bring together its teams, broadcast media, and betting partners into one discussion is really exciting. Our player tracking and advanced storytelling tools will bring an unprecedented level of game insight to fans in Sweden and throughout the world. We’re entering a new era, and we couldn’t be happier to be doing so directly with the SHL.”
Under the terms of the multiyear and collaborative partnership between the two organisations, SPORTLOGiQ will supply a full suite of AI-powered analytics products and services. SPORTLOGiQ has rights to process and distribute real-time tracking and game data that will also be used by the SHL, its teams, partners, and fans.
SPORTLOGiQ has transformed the way teams and fans understand the game. Using standard broadcast feeds, it tracks and analyzes in-game player movement. Its advanced analytics engine then transforms the data into actionable insights for teams, automated stories for broadcast media, and in-depth insights for sports betting.
“Our partnership with SPORTLOGiQ presents a very exciting opportunity for us, our teams and SHL hockey fans. They are the disruptive force the industry has been waiting for,” said Jörgen Lindgren, CEO of the SHL. “We have always been a forward-thinking organization that prioritizes investing in technology to remain ahead of the curve. We’re thrilled to have SPORTLOGiQ as our official data provider.”
The SHL kicks off its 2018-19 season on September 15th.